When you know how to do something it is almost unimaginable that others struggle with the same topic.  What you do, every day in the course of your work, becomes the norm and explaining it to other people can become frustrating.  I would not have a clue where to start if I was asked to…

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“10% of my marketing budget works, I would be a rich man if I knew which 10%.” Marketing is a tricky subject: a business can spend a great deal of money and not always achieve an obvious result. There are many disciplines within marketing and with the explosion of social media, marketing has become more…

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