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HAVE YOUR CAKE AND EAT IT, OR NOT…

MARKETING ADVERTISING PROMOTION

A big news story recently concerned a baker in Northern Ireland refusing to decorate a cake with an overtly pro-gay marriage slogan.  You may well be aware that this case passed through various Courts until it ended up being presided over by 5 Judges in the Supreme Court.  They found for the baker and ruled…

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YOU HAVE JUST 8 SECONDS

marketing advertising design creative

The attention span of the average internet user is just 8.25 seconds. After that, unless you have a decent hook, you have lost them. 8.25 seconds, forget the attention span of a gnat, that’s getting into goldfish territory! Which begs the question: how do you maintain the attention of your potential customers? Striking creative is…

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GIG ECONOMY

Marketing, advertising, sales promotion, gig economy

Much has been written about the Gig Economy and many firms do appear to be abusing the rules of self-employment to improve their bottom line and shareholder satisfaction. This can mean that many workers who are genuinely employed by a company, are not actually receiving the benefits and protections of an employee.  It’s all the…

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A Helping Hand.

Van Leasing

A couple of months ago we were approached by Northern Vehicle Group, NVG, to put together a sales promotion to help launch their product offering to self-employed tradesmen who had either recently set up in business or were about to. The brief was to increase lease sales of light commercial vehicles, but one problem was…

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IT’S EASY WHEN YOU KNOW HOW

When you know how to do something it is almost unimaginable that others struggle with the same topic.  What you do, every day in the course of your work, becomes the norm and explaining it to other people can become frustrating.  I would not have a clue where to start if I was asked to…

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BUILDING LOYALTY

“10% of my marketing budget works, I would be a rich man if I knew which 10%.” Marketing is a tricky subject: a business can spend a great deal of money and not always achieve an obvious result. There are many disciplines within marketing and with the explosion of social media, marketing has become more…

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